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The FTC's $48.6 million settlement with Growth Cave in February 2026 confirms that AI capability marketing claims face the same substantiation standard as any other performance claim — with significant financial consequences for getting it wrong.
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The ASA banned an AI appearance app's before-and-after ads in September 2026 for both unverifiable transformation claims and harmful gender stereotyping — a compounded compliance finding for the beauty tech sector.
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The EU and UK are both moving to restrict infinite scroll, autoplay, and notification systems for under-16 users — converging on the same design features with different timelines and requiring parallel compliance architectures.