An EU AI ad that flatters the product counts as a deepfake

The Commission's final Article 50 guidance is tougher on advertising than many expected.

South Korea requires AI labels, with fines deferred

A national AI law with labelling duties is live, and the grace period is the time to prepare.

New York now requires labels on AI performers in ads

The first US state law aimed squarely at AI in advertising took effect on 9 June.

China's AI clean-up campaign reports a second round of results

Enforcement is running alongside the rulebook, with action published in July and September.

Three parts of the EU AI Act every marketer should know

The Act does not regulate advertising directly, but it reaches into your workflow.

Consumer rights under the EU AI Act

Banned tricks, clear labels and a right to an explanation — in force now, with more to come.

20 Countries Call for Increased Global Oversight of Frontier AI at UN Level

Twenty countries called for UN-level oversight of frontier AI in September 2026, with the UN Security Council briefed by Anthropic and OpenAI CEOs — raising the prospect of international compliance obligations above the national regulatory level.

US: Federal Trade Commission Settles With Growth Cave for $48.6 Million Over False AI Capability Claims

The FTC's $48.6 million settlement with Growth Cave in February 2026 confirms that AI capability marketing claims face the same substantiation standard as any other performance claim — with significant financial consequences for getting it wrong.

EU AI Act classifies autonomous driving systems as high-risk AI, imposing new obligations

The EU AI Act's high-risk classification now applies to autonomous driving systems, adding conformity assessment and post-market monitoring obligations on top of existing vehicle type-approval requirements.

UK ban on Maxxing AI Appearance App for Harmful Gender Stereotyping in Before-and-After Ads

The ASA banned an AI appearance app's before-and-after ads in September 2026 for both unverifiable transformation claims and harmful gender stereotyping — a compounded compliance finding for the beauty tech sector.

Australia Makes AI Risk Assessments Mandatory for High-Risk Government Uses

Australia made AI risk assessments mandatory for high-risk government uses, relying on existing sectoral regulators rather than a dedicated AI authority — a distributed approach that will test whether existing institutions can absorb the new mandate.

Spanish Data Protection Authority Issues Preventive Warning on AI Recruitment Tools

Spain's data protection authority warned in September 2026 that AI CV screening tools are already subject to GDPR enforcement obligations — independently of the AI Act rules arriving in 2027.