AI
The EU AI Act for business: find your role, find your risk
Your obligations depend on who you are in the AI supply chain and what your system does.
EU
AI
An EU AI ad that flatters the product counts as a deepfake
The Commission's final Article 50 guidance is tougher on advertising than many expected.
AI
Three parts of the EU AI Act every marketer should know
The Act does not regulate advertising directly, but it reaches into your workflow.
AI
Consumer rights under the EU AI Act
Banned tricks, clear labels and a right to an explanation — in force now, with more to come.
Autonomous Vehicles
EU AI Act classifies autonomous driving systems as high-risk AI, imposing new obligations
The EU AI Act's high-risk classification now applies to autonomous driving systems, adding conformity assessment and post-market monitoring obligations on top of existing vehicle type-approval requirements.
Digital
Spanish Data Protection Authority Issues Preventive Warning on AI Recruitment Tools
Spain's data protection authority warned in September 2026 that AI CV screening tools are already subject to GDPR enforcement obligations — independently of the AI Act rules arriving in 2027.
Digital
Council of Europe Launches Framework for Measuring Algorithmic Discrimination
The Council of Europe launched a standardised framework for testing algorithmic discrimination in September 2026 — establishing the methodology regulators will use to detect proxy discrimination in credit, employment, and advertising AI.
Advertising
EU and UK Regulators Both Move to Restrict Infinite Scroll and Notification Features for Under-16s
The EU and UK are both moving to restrict infinite scroll, autoplay, and notification systems for under-16 users — converging on the same design features with different timelines and requiring parallel compliance architectures.
AI
EU AI Act High-Risk Rules Now Apply to 85,000 Companies Across Europe
The EU AI Act's high-risk rules now apply to an estimated 85,000 companies across Europe, covering AI in hiring, credit, education, and law enforcement — the world's first comprehensive AI law at full application.
Digital
EU AI Act Enforcement Begins for General-Purpose AI Models
The EU AI Act's enforcement powers over general-purpose AI model providers became operational on 2 August 2026, with the AI Office issuing its first information requests to providers within days.