AI
China's rules for human-like AI services are in force
AI companions and chatbots that simulate personality now face specific duties in China.
Advertising
AI
California's AI Transparency Act is live, and a rewrite is with the governor
Watermark and disclosure duties began in August, and the operative requirements may change at short notice.
AI
US finalises order over an AI ad service that used smart device conversations
Consent and substantiation are the enforcement themes in the CMG Media settlement.
AI
ASA uses AI to police ads at scale
The advertising regulator no longer waits for complaints — and published rulings can follow proactive monitoring.
AI
China's rules for visible and hidden labels on all AI content
The strictest AI content labelling regime of the major markets has been in force since September 2025.
AI
An EU AI ad that flatters the product counts as a deepfake
The Commission's final Article 50 guidance is tougher on advertising than many expected.
AI
South Korea requires AI labels, with fines deferred
A national AI law with labelling duties is live, and the grace period is the time to prepare.
AI
New York now requires labels on AI performers in ads
The first US state law aimed squarely at AI in advertising took effect on 9 June.
AI
China's AI clean-up campaign reports a second round of results
Enforcement is running alongside the rulebook, with action published in July and September.
AI
Three parts of the EU AI Act every marketer should know
The Act does not regulate advertising directly, but it reaches into your workflow.